1. EachPod

Handling Objections - 207

Author
Mike Simmons, Catalyst Sale
Published
Tue 14 Jul 2020
Episode Link
https://catalystsale.libsyn.com/handling-objections-0

Handling Objections

In this episode, Mike and Jody discuss a listener tip regarding objection handling.  We bounce around a bit on this one, but ultimately bring it home with some practical thoughts on objection handling.

TLDR - ask questions, gain context, don't react.

Questions Answered:

  • Do objection handling documents work?
  • Can you build out questions on an objection handling sheet?

Key Takeaways:

  • Objection handling documents can work if you are not just reading off of a script.
  • These documents can help with alignment within an organization.
  • When dealing with a pricing objection, ask “from what perspective?”
  • Don’t interrogate customers, but work to gather a bit more information.
  • If you guess, you only have one chance of guessing right.
  • Rather than answer the objection immediately, take a pause and ask one question. 
  • Account plans are a useful tool - You can listen to our account planning podcast here

Show Links:

www.jodymaberry.com

https://catalystsale.com

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Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or [email protected]
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  • Hire us as a consultant/advisor within your team or organization 
Thank You 

Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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