Design for User Experience - 168

Design with User Experience in Mind

On this episode, Mike and Jody discuss user experience and designing with the user in mind.

Questions Answered:

• Where are some areas that we may have designed without thinking about the user experience?
• How do we identify where we can improve our approach to designing for the end user experience?

Key Takeaways:

• If you empathize with the user, put yourself in their shoes, you can identify so many challenges that you may not have considered.
• We get so focused on the outcome that we forget what the journey looks like and the experience that the customer goes through.
• User experience testing is so important.
• A mistake we make is sometimes we look at the problem through the wrong lens.
• Embrace and engage in the operation.
• Listen with intention to understand.
• The only way to overcome blind spots is to shift perspective.
• If you can reduce the amount of friction your customer goes through, you can create experiences that are significantly better than your competition.

Show Links:

• Design of Everyday Things
• Pictures of the Honda Pilot battery compartment

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