Leaders Series: Asif Khan, founder of the Location Based Marketing Association
- Author
- Financial Post Executive Podcast
- Published
- Mon 18 Jun 2012
- Episode Link
- http://podcasts.nationalpost.com/2012/06/18/leaders-series-asif-khan-founder-of-the-location-based-marketing-association/
Asif Khan is the founder of the Location Based Marketing Association, and a popular return guest. Now with international LBMA chapters, Asif talks about the creative approaches to location-based marketing, both outdoors and indoors. The new hot topic? Indoor location-based apps.
