How we Failed Again, but You Won. A Startup Story Pivoting to a Free FinTech Wikipedia

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This is a first-hand story from the founder of a fintech consultancy startup that pivoted from direct sales to open and free fintech wikipedia

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A boutique fintech consultancy firm has opened up all its country profile deep-dive reports for free online. The company's gain is not the hard cash per report, it is the lead generation that its reports are creating. There are 31 free country reports online in three languages: English, Spanish, and French.