Diderot Effect: Why You Buy What You Don’t Need and How To Stop

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We buy one item and suddenly see the need to purchase other items to complement it without realizing that obtaining one item creates a spiral of consumption

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Denis Diderot, a famous French philosopher, lived in poverty until 1765. He was bailed out by a fan, Catherine the Great, who was at that time Empress of Russia. She offered to buy his library at the rate of £1000. After her purchase, he decides to buy a new scarlet robe; then he suddenly realized “there was no more coordination, no more unity, no. more beauty between his robe and other items” He needed to buy new things that’ll match the beauty of his robe.