#67: Real Talk on Marketing, Experimentation, and Growing Smart

Would you rather send out a 20% off coupon twice in one day, or go viral for a typo that says “we’ll clean your crack”? 

In this episode, Stephanie sits down with Ryan Williams, ZenMaid's Head of Marketing, to share real marketing mishaps (including $30k ad spend mistakes and sending emails with the wrong dates twice) and talk through how cleaners can stop overthinking marketing. They cover marketing via email vs. text messaging, whether discounts cheapen your brand, how to spot shady marketing agencies, and why focusing on what already works is smarter than chasing every shiny object.

 What You’ll Learn:

— Why progress beats perfection when running ads, and why “trashy" Canva ads often win

— How to offer discounts without making your brand look cheap

— The truth about email vs. SMS marketing, and why both still work in 2025

— Red flags (and green flags) when hiring a marketing agency

— Why attribution is overrated and what you should track instead

— How to avoid shiny object syndrome and scale what already works

— Why your website and personal story are still your strongest marketing tools

Resources Mentioned:

— Maid Summit (Free Training Event): https://www.maidsummit.com

— ZenMaid Scheduling Software: https://get.zenmaid.com/

— ZenMaid Mastermind Facebook Group (free to join): https://www.facebook.com/groups/zenmaidmastermind

Try ZenMaid free for 14 days! → Get.ZenMaid.com

 Book a Consulting call with Stephanie: https://serene-clean.com/consulting-services/

Read the full transcript: https://www.zenmaid.com/magazine/real-talk-on-marketing-experimentation-and-growing-smart/