Fiber Radio

Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of thei…

In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage…

Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened…

Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing.

Links mentioned in this episode:

• Alchemy: The Curious…

Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorpora…

Connect with Lily:

• Lily’s Instagram
• The Curatorial Knits Podcast

Other links mentioned in this episode:

• To Have and To Hold book by Philipp Blom (thriftbooks.com)
• Lily’s gallery: Hosfelt Ga…

Emily’s website: www.woolandpalette.com Emily’s Instagram: www.instagram.com/wool.and.palette Emily’s guide on Color Theory: Going Beyond the Rainbow

Links mentioned in this episode:

• TSA Instagram…

Stacy & I work through the general loathing of social media, figuring out where her people are, and how to build her newsletter.

Connect with Stacy:

• Website
• Instagram
• Facebook

Join the Fiber …

Danielle from the Merriweather Council & I discuss all the fun things like star seller, whether you should really leave Etsy once you’re established, and our favorite Backstreet Boys.

This episode's…

Don’t think of it as selling - think of it as inviting your customers to spend time with you in your business “home”.

Join the Fiber Business Collective for access to my signature marketing course, H…

Emily Wool of Emily Ruth Prints and I talk about content ideation, repurposing, and dive deep into ways a newsletter can successfully function in a business.

Connect with Emily:

• Emily's Website
• E…

I talk to Eli today about her journey as a neurodivergent business owner, making relationship marketing work for you, and being okay with not doing things the way you’ve been told to.

Connect with E…

When it comes to starting a business, there are so many options for tools and apps.  If you're starting from scratch and you've got minimal income to invest, where should you be focusing your energie…

Abby was initially not a fan of ideal customer work.  Today, we work together to discuss how she can utilize the ideal customer profile as a tool in her business to help her focus her marketing effor…

I think you and I both know that I'm going to say "yes, you need an ideal customer".  But I promise that I have very good reasons for believing this.  Today we are tackling why you need one, how to s…

You hear it all the time - "you need to have a 'why'".  Really?  Sorry, but yes, really.  Today, I'm going to walk you through the two types of why's you need to have nailed down and some ways of fin…

The reality is that most of us tend to fall into our businesses or throw them together a little haphazardly... instead of having a plan.  While this is common, it's not recommended.  Today, I'm going…