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How to start a grossly underfunded company. Shelley from Luxe Bloom - 007

Author
Diana Lopez
Published
Fri 21 Sep 2018
Episode Link
https://fent-show.simplecast.com/episodes/how-to-start-a-grossly-underfunded-company-shelley-from-luxe-bloom-007-UnB2n5zQ

Shelley Rosen is a late blooming entrepreneur with a transformative innovation in floral. She will talk about the risks, challenges and opportunities of starting a grossly underfunded company.

Lessons learned:

  • How the team is constantly looking for people with the same vision of quality they have.

  • Biggest risk: She underestimated the B2B sector. How long the sales cycle is in reality and how to keep going.  

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