When Sammy Leo sold 1000 units of her product in 3 minutes, she knew she had a major opportunity in front of her

Welcome to episode 5 of Female Startup Club with entrepreneur Sammy Leo. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.

Today I’m chatting with ecommerce queen and social media influencer Sammy Leo, the female founder behind Breeze Balm. This is the story of a secret 70-year-old family recipe developed by her grandfather in the 1950’s that’s now used by women all over the world. Sammy has built a highly engaged social media following on YouTube and Instagram and used this community as leverage to launch her company 3 year ago, selling out of her first 1000 units in just 3 minutes. Since then her business has been growing exponentially, join us as we discuss how she launched and scaled her brand. 

TOPICS WE COVER:

• The origin story of Breeze Balm 
• How Sammy got started with creating and producing a product (branding, naming the product, initial capital)
• Her daily rituals including breath work
• Learning through YouTube 
• How do deal with failure and what she learnt when an $8000 investment on an influencer deal produced zero results
• How to approach risk 
• Organic influencer marketing vs paid influencer marketing 
• How to work with influencers 
• The psychology behind shipping: whether it should be free or not 
• Using instinct to drive your business in the beginning 
• The law of attraction in business 
• How a rebrand can breathe new life into your business and re-engage your audience 
• How to find a manufacturer and the struggles a small business can face 
• Proving your concept/business before heavily investing all your cash into it
• What to spend $$$ on (and what not to) 
• Influencer marketing around the launch 
• How Breeze Balm ended up in the hands of Selena Gomez 

LINKS WE MENTIONED:

• Sammy’s Instagram 
• Breeze Balm
• Female Startup Club’s Instagram
• Doone’s Instagram
• The Kerwin Rae podcast  
• The founder of Glow Recipe, Sarah 

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