How to get into 500 retail stores before launch, Emily in Paris & the crazy bus trip with Caleño’s Founder Ellie Webb (part 1)

Today we’re learning from Ellie Webb who is the founder of a non alc company called Caleño. She is the only solo female founder in the No & Low drinks category in the UK, having launched her tropical non-alcoholic spirits brand, 3 and a half years ago.

This is a really inspiring story. Ellie’s launch plan totally flipped on its head when she got an unexpected call from Sainbury’s - which is the biggest supermarket chain in the uk - and ultimately launched nationwide into 500 stores. We talk through how she had to pivot to raise capital, her most exciting marketing moments to date and her crazy moment on Emily in Paris.

Now, just quickly if you’re a hype girl for Female Startup Club we’re gearing up for our next launch and we’d love for you to be the first to know about it! Go to femalestartupclub.com/waitlist to join other women who are part of FSC and keep in the loop.

This is Ellie for Female Startup Club.

LINKS WE MENTION:

Ellie's LinkedIn

The Joyful Drinker

Caleñ0 Drinks' LinkedIn

Caleño Drinks' Instagram

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