The Art & Science of Breaking Artists & Their Songs In Our Streaming-First World: Interview with Rachel Cragg, A&R Nettwerk Music

Long-time Artist manager, A&R executive and music festival relations executive Rachel Cragg - who has worked with musical artists ranging from Beastie Boys to Radical Face - joins Peter for a live CREATV U session and Q&A about her insights into the music business. Rachel discusses her "secret formula" for optimizing the chances of artists getting their songs heard (and building an audience) in our streaming-led world dominated by Spotify and others. She also discusses how she broke into (and succeeded in) the industry, how artists are coping during the pandemic's halt to all touring, and new ways for artists to engage with their fans and earn a living. To go deeper and learn more, visit www.creatv.media.

Reach out to host Peter Csathy at [email protected], and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.