The Lie We Are Being Told About "Soft Girl CEO"

Everyone on Instagram is selling the Soft Girl CEO Era - glowing skin, two hours of laptop work from a chic café, passive income, and luxurious midday lunches. But here’s what no one’s saying:

You don’t get the Soft Girl life without first surviving your obsessed, unbalanced, tunnel-vision era.

In this episode, Maia and Nicole get brutally honest about what it really takes to build a business that allows for freedom, flow, and balance. They share why “balance” is one of the biggest lies sold to female entrepreneurs, and why structure, discipline, and an intentional season of sacrifice are the foundations for that dream lifestyle everyone’s posting about.

You’ll learn:

• Why you can’t “Soft Life” your way to six figures.

• The difference between employee energy vs. CEO energy (and how to break free from it).

• The unglamorous habits that build financial freedom.

• Why chaos and discomfort often come before balance and peace.

• How to create structure, boundaries, and momentum — even when it’s hard.

If you’ve ever felt like something’s wrong with you because your business doesn’t feel “soft” or “easy” yet, this episode will remind you that you’re not behind you’re building.

This is the episode for the women ready to stop waiting for balance and start creating the life that earns it.

DM us “MASTER” on Instagram to get early access to our upcoming mastermind designed for women who are ready to go all-in for eight weeks and put themselves eight years ahead.

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