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My Amazon FBA Launch Strategy (Case Study) to Rank Faster and Sell More NOW! – ALL4

Author
FBA ALLSTARS – Step One to 7 Figures
Published
Thu 03 Sep 2015
Episode Link
http://fbaallstars.com/my-amazon-fba-launch-strategy-case-study-to-rank-faster-and-sell-more-now-all4/

Need to launch your private label products with a BANG? My 2nd and 3rd products just hit Amazon, here's my launch strategy! Let's break down Amazon TOS changes, SuperURLs, smashing giveaways, ranking faster, selling more and leveraging Amazon products to scale profitability faster. Welcome to my experiment in Amazon entrepreneurship, I'm launching, terrified and bound to make mistakes. Learn from them and together, let's build bigger, better Amazon businesses!
Potentially Cool Amazon Nuggets from Today's Episode

How I launched my first physical product in Amazon
What FBA sellers can do during product lead times
Challenges involved with non-USA based Amazon sellers
Why hiring a photographer is a no-brainer for Amazon
How many units should you be giving away for a product launch
Why big orders are better for momentum and sales
The reason I NEVER do free giveaways
How to use the power of community in making your product move
Are SuperURLs worth it
Planning before launch and tracking actual giveaways as you go
Why you MUST build your own email launch list!
The reason Seller Central promotion tracking is awful
What Amazon Terms of Service changes means for Amazon sellers
How to boost your rankings and results right out of the bat

My Product 1 Launch Formula

Friends and family pitch
Tomoson review bloggers
Amazon Top 500 Reviewers - highly valuable and incredible detail
Facebook 50% OFF giveaways!!!
AMZTracker Review Club
Launch list from a Facebook promo

Product 2 (and 3) Launch Strategy

Friends and family pitch (get reviews fast to start PPC)
50% OFF launch list
Walking buyers step-by-step through finding and buying my products on Amazon instead of SuperURLs
Amazon Top Reviewers email...maybe???
Cross-promoting existing products
Decrease prices on existing products to sell more and increase product 2 exposure

Ps. Make 100% You Setup Feedback Follow Up BEFORE Launching 2nd or 3rd Products(separate autoresponders by ASIN)!!! I ALMOST goofed this up.
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