8 Ways To Differentiate a Private Label Product for Amazon – ALL06

When building a successful Amazon business, it’s important to consider competition and differentiation. Why should someone buy your product as opposed to the dozens of other private label products on Amazon and store shelves? That’s what we’re discussing today, ways to standout and overcome competitors by differentiate your product for FBA success.
Differentiating a Private Label Product or Brand

Branding – highlight your audience
Bundling – combo packs and cool add ons
Better pictures – showcase your product better
Small product tweaks – make a better product than everyone else
Targeting different audience – who does your product appeal to?
Better copywriting – build desire and value through the page itself
Better customer experience – think Zappos
Better packaging – go premium

Other Important Episode Takeaways

What does branding really mean in a business
Unconventional ways to add value to a product
Why a bundle can be more than the sum of its parts
Why you NEED to stay on top of your supplier to avoid issues
The biggest reason photographers push product sales on Amazon
How to incrementally improve a product to sell
Why customer service and caring can make your business stand out!
The importance of NEVER under delivering

Super Business Books

The 22 Immutable Laws of Branding by Al Ries

Want more? Subscribe TODAY!