Stellantis, LIV Golf, and DAZN: Companies Shaping the Future of Sports Business - 14.3.2025

Stellantis has been selected to supply vehicles for the 2026 Winter Olympics and Paralympics in Italy, underscoring its dedication to sports throughout the country, as reported by the Milano Cortina 2026 Foundation. The automotive group, which encompasses brands like Alfa Romeo and Maserati, will support the event by providing a fleet of vehicles.

In other sports business news, the rise of women's sports is driving job creation, especially in leagues such as the National Women’s Soccer League and the WNBA, according to industry experts. This growth correlates with an increasing demand for senior marketing and revenue management roles, spurred by private equity investments and the expansion of global fan bases.

Furthermore, LIV Golf has launched a multiyear broadcasting partnership with DAZN to boost its coverage in Europe, including regions like Italy, Japan, and Canada. This agreement will allow fans to enjoy live and archived content for free, with plans for a premium subscription offering in the future, as stated by the company.

These developments highlight the evolving landscape of the sports industry, emphasizing marketing opportunities and innovative partnerships that are shaping the market.
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