Mbappé’s SailGP Move & UEFA’s New Champions League Partner - 15.3.2025

Kylian Mbappé is expanding his investment portfolio by investing in the professional sailing league SailGP. Through his investment firm, Coalition Capital, he is backing the France SailGP Team while also aligning his 'Inspired by KM' foundation with the team to support global youth initiatives. This investment also coincides with UEFA ending its long-standing partnership with Team Marketing. As reported by sources, Relevent Sports, owned by Stephen Ross, is set to enhance viewer engagement for European football by utilizing digital platforms such as Amazon, Netflix, and YouTube, despite there being no Champions League finals held in the US. Additionally, UEFA has awarded global marketing rights for the Champions League, Europa League, and Conference League to Relevent Sports, which will take effect from 2027 to 2033. This move underscores the growing importance of the American market in European football.
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