Louis Vuitton’s Sporting Moves, NFL’s Global Expansion, and MLB’s Big Licensing Deals - 6.4.2025

Louis Vuitton, led by CEO Pietro Beccari, is enhancing its presence in sports by partnering with the 2024 Paris Olympics and the 2025 Formula 1 Australian Grand Prix, aligning the luxury brand with prestigious events. Major League Pickleball has secured a significant multiyear sponsorship with DoorDash, marking its largest deal to date, which will last three years, as reported by various sources.

In recent developments, the San Francisco Giants have renewed their partnership with KNBR for radio coverage until the 2028 season, coinciding with a thrilling home opener against the Seattle Mariners, according to the team. Matt DeVries has rejoined the Great Lakes Loons as director of marketing, focusing on enhancing fan engagement and community initiatives.

The NFL has expanded its Global Markets Program to Greece and the United Arab Emirates, seeking to bolster international fan engagement, while teams like the Washington Commanders and the San Francisco 49ers are establishing connections in the Middle East, as per league officials. Additionally, MLB Players, Inc. formed a licensing agreement with PENN Entertainment, allowing its sports betting platforms to utilize player likenesses in advertising.

In the realm of broadcasting, the Gaelic Athletic Association launched GAA-PLUS, an in-house streaming service aimed at broadcasting up to 40 live games and reinvesting revenue back into the organization. SuperDraft, Caesars Entertainment's daily fantasy sports division, introduced a promotional offer with the code NYBONUS, potentially awarding users up to $2,500 for a minimum deposit of $20.

Moreover, Michael Johnson's Grand Slam Track League has finalized a media deal for live streaming on Peacock and weekend broadcasts on The CW, ensuring continued fan engagement between Olympic cycles. Emerging sports leagues and women's sports are increasingly attracting sponsorship interest, prompting marketers to adapt strategies to enhance audience engagement by 2025.
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