From Sky to RTL, Juve to Man City: Amazon, Netflix & the New Game of European Sports - 28.6.2025

As the world of sports continues to evolve, today brings a mix of significant developments shaping the landscape of European athletics and broadcasting.

Some highlights from the news include Sky Group's strategic move to sell its German, Austrian, Swiss, and South Tyrol operations to RTL Group for €150 million, plus an additional €377 million in potential earn-outs. This merger aims to strengthen their combined offering in the sports market against major players like Netflix and Amazon, as reported by various sources. Meanwhile, on the pitch, Juventus defender Nicolo Savona faces a challenging road to recovery, sidelined for over a month due to an ankle injury suffered during a match against Manchester City.

Turning to market updates, Serie A CEO Luigi De Siervo expressed concerns regarding the €300 million loss attributed to rampant piracy, which he insists is diverting essential funds away from youth development and stadium improvements. In a setback for UK sportsbook giant Entain, the company was ordered to pay €300 for failing to obstruct a rival’s trademark registration in Italy, marking a notable legal defeat in a highly competitive market.

In global scenarios, excitement builds as Italy prepares to host the UEFA Women's Euro 2025 tournament, with matches slated for Bologna and surrounding regions starting July 2. Additionally, the partnership between Amazon Web Services and the European Football League promises enhanced broadcasts through artificial intelligence and cloud technology, ushering in a new era of sports coverage with a focus on sustainability.

From the international front, Italy's rugby team announced a summer tour to Namibia and South Africa, marking another step in their international endeavors. Similarly, the EuroBasket Women 2025 tournament, co-hosted in Bologna and other Italian cities, underscores the region's commitment to elevating women’s basketball and enhancing its visibility in Central Europe.

As Southern Europe grapples with extreme heat, safety measures for athletes are imperative, stressing the need for proactive approaches in outdoors sports venues. The momentum in women's sports continues to rise, setting the stage for an exciting lead-up to UEFA’s Women’s Euro in 2025. With a landscape full of developments, the coming days promise to bring even more engaging narratives in the world of sports.
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