Basketball Inequalities, Sixth Street’s Moves, and Formula E’s Surge. This Week in Sports - 23.3.2025

Prominent players, including Nick Kyrgios, are backing a lawsuit aimed at improving earnings and working conditions for athletes. Investment firm Sixth Street is expanding its portfolio in sports through stakes in the San Francisco Giants and a partnership with the Boston Celtics, signaling a rise in institutional investment within the industry. Amir "Aura" Khan has garnered viral attention as a student manager at McNeese State after a significant upset against Clemson, leading to over 100 NIL offers, including partnerships with Buffalo Wild Wings and Insomnia Cookies, according to multiple sources.

As March Madness approaches, Fanatics Sportsbook is promoting offers such as a $1,000 sign-up bonus and tailored betting recommendations. Notably, this year, women’s basketball teams in the tournament will receive revenue share for the first time, although the amount will be much smaller compared to their male counterparts, highlighting existing financial inequalities.

Formula E, under CEO Jeff Dodds, is seeing substantial growth with a new race car launch and record revenues, further enhancing global fan engagement and sustainability efforts. In Austin, Texas, the first all-women's sports pub, "1972," has opened, celebrating female athletes with themed cocktails and memorabilia, reflecting the increasing interest in women's sports.

The UFC recently returned to London, featuring a headline match between Leon Edwards and Sean Brady, with coverage available on TNT Sports. Meanwhile, the Professional Tennis Players Association, co-founded by Novak Djokovic and supported by Bill Ackman, has filed a lawsuit against the ATP Tour, WTA, and ITF over concerns of suppressed player earnings and harsh conditions.

Opinions are mixed regarding the NCAA Tournament prospects for the Kentucky Wildcats, with views ranging from potential early exits to Final Four possibilities based on their recent form and player health. Additionally, the NBA has signed an 11-year media rights deal to return to NBC, marking its first partnership with the network in over twenty years, as reported across various sports media.
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