Where to start with agri-tech?

If you listened to our main episode on technology, data, and online farm management, you’ll know how quickly things are moving in the world of agri-tech. But what if you’re not ready for big investments or complex systems—where do you start?

In this bonus episode of Farming Focus, host Peter Green is once again joined by:

Matt Dobbs from Agsenze.

Adam Short, Associate Director in Data Programmes at AHDB, co-founder of MA Systems Ltd and Temple Technologies Ltd, and a farmer in Devon.

Together, they share practical advice for farmers who are curious about using digital tools but don’t want to overcomplicate things, including:

The first small, low-cost pieces of tech they’d recommend for beginners.

Mobile apps and platforms that are under-used but genuinely useful on farm.

How to trial or test technology before making a big commitment.

What to do if you’ve tried tech before and found it frustrating.

The mindset shift that can make technology feel like a tool, not a burden.

Whether you’re tech-savvy or a complete beginner, this short episode offers simple, actionable ways to dip your toe into digital farming without breaking the bank—or your patience.

Make sure you listen to episode 5 to get the most from this bonus episode. 

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

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