Telling Your Farming Story - it's not all about social media!

This week we are looking at communication and connecting with the public. How can telling your farming story help not only the reputation and resilience of the farming sector as a whole but also your own farm, influencing how you are perceived in your local community? Why is having positive farming PR important for the overall resilience of the sector? 

Host Peter Green is joined by two seasoned communicators who wear slightly different hats. Firstly Anna Jones who is an experienced radio and television broadcast journalist as well as the founder of Just Farmers, a communications project linking the media and farmers. Also on the podcast is Kendra Hall who, as well as being an account director with rural and agri PR agency Reverberate PR where she helps clients with their communications strategies, undertook a Nuffield Scholarship on the subject of building trust in British farming through increased transparency of on farm livestock production.  

Throughout this series we are focusing on the topic of resilience. 

Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. 

For more information on Cornish Mutual visit cornishmutual.co.uk

For our podcast disclaimer click here. 

Timestamps

00:01 Cornish Mutual jingle. 

01:37 Anna and Kendra come in.

01:50 Anna's first farming memory.

02:38 Kendra's earliest rural memory. 

04:06 How does Anna help farmers to tell their stories?

05:58 Understanding how to engage more with the end consumer and gain trust - being candid and 'real'.

09:00 Anna explains how so many people don't find it easy to communicate.

11:38 Important to engage with people. 

13:27 Resilience and what it means to Anna

14:35 What is resilience for Kendra?

15:50 Some of the ways that farmers can engage locally.

18:20 Kendra's Nuffield.

21:38 The need to tell that story.

22:15 More about listening than telling. 

25:55 Peter sums up. 

28:00 Cream teas...

29:35 Peter ends the episode.