007: Richard Wiswall on Managing for Profits and Quality of Life

Richard Wiswall owns and operates Cate Farm with his wife, Sally Colman, in Plainfield, Vermont. Cate Farm has sold produce through a CSA, farmers markets, and wholesale accounts. The author of Organic Farmer's Business Handbook, Richard is known for his solid approach to the business of growing vegetables. Richard and Chris dig into business development, cost of production and marketing, and ways of thinking about your farm as a way of making a living.