RMIS: Beef and Lamb SA advocates for consumer education

South African beef and lamb meat are exactly what nature intended them to be: free of added hormones, nourished by the land, and rich in nutrients. With the full support of RMIS, the industry is dedicated to consumer education.

In this episode, Marina Fourie, brand, and communications manager at RMIS, will delve into the SA Beef and Lamb brand, the significance of consumer education, and the nuances of marketing.