John Deere's solutions to agricultural challenges faced by new era farmers

Small-scale farmers in Africa and the Middle East encounter unique challenges that demand tailor-made mechanisation solutions. In this episode we hear more about how John Deere’s S.M.A.R.T Model is doing just that, while significantly impacting the lives new era farmers, improving their yields and sustainability.

Here to tell us more, were now joined by Zabion de Wee, John Deere’s business development manager for Africa and the Middle East.