Creative B2B Marketing

In this episode, Jordan Yates interviews Cathy Rinne and Lauren Van De Mark, the mother-daughter duo behind FlexLine Automation. They discuss their unique branding as the Conveyor Cougar and Conveyor Kitten, and how it has helped them gain recognition on platforms like TikTok. They also talk about the importance of authenticity and fun in marketing, and how small businesses can leverage creativity to stand out. The conversation highlights the balance between professionalism and entertainment, and the impact it can have on attracting new customers. Overall, the episode emphasizes the power of embracing new platforms and approaches to marketing in the B2B industry.

Takeaways

• Embrace creativity and authenticity in marketing to stand out in the B2B industry.
• Platforms like TikTok can be effective for B2B marketing, especially when targeting younger generations.
• Balancing professionalism and entertainment can make your brand more approachable and relatable.
• Small businesses can leverage creativity to compete with larger companies with bigger marketing budgets.

Connect with them everywhere:

• youtube.com/channel/UCWjAdi45WPLckr3VYRxmruQ
• facebook.com/flexlineautomation
• instagram.com/flexlineautomation
• linkedin.com/company/flex-line-automation-inc./
• twitter.com/flexline_inc?s=09
• tiktok.com/@flexlineautomation
• tiktok.com/@theconveyorcougar
• linkedin.com/in/cathy-rinne-a1764a11/

This Episode was brought to you by David Turner at https://processandautomation.com

Connect with David: https://www.linkedin.com/in/dr-turner-enterprises/ 

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