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Set the perfect price for your SaaS-tool, by Felix Mörée, Partner at Axholmen

Author
Felix Mörée, Axholmen
Published
Fri 07 Jun 2024
Episode Link
https://fail-n-grow.simplecast.com/episodes/set-the-perfect-price-for-your-saas-tool-by-felix-moree-partner-at-axholmen-onkTdnTP

Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales. 

In this episode we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool: 

  1. Segmentation: Understand customer needs and willingness-to-pay
  2. Offering design: Design an offering based on feature value and adoption
  3. Price model selection: Choose a price model that benefits both your company and your customers
  4. Price level setting: Leverage proven methods for determining price levels

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

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