Hire sales last, the f*ck up the PLG strategy" (🇬🇧) Ola Sars, CEO Soundtrack Your Brand

12.00 - Todays subject: Product Led Growth

Ola Sars the founder of Spotify for Business, Soundtrack Your Brand shares his expertise on Product Led Growth (PLG). Ola shares why and how PLG today is their bible of strategy and how the organisation has changed during this transformation journey. Tune in to get hands on "how to do it" by Ola who have put 1000 hours research and trials and errors - and succeeded.

Ola also talks about you as an investor should evaluate a SaaS with an implemented PLG strategy and why it increases the valuation of the company.