In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains why this powerful framework is essential for achieving true Operational Excellence. Discover how clear goal-setting, effective cascading, and transparent communication can align your organization, boost efficiency, and accelerate growth. If you're struggling with disconnected goals and outdated spreadsheets—this episode is a must-listen!Â
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EPISODE CREDITS:Â
Produced, edited and mixed by ZvekiÂ
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through StimÂ