0-20 MEUR in 2 years - This is how I built a Digital Sales Department @Tele2, Michelle Fee Maier CEO Wintrgraden (🇬🇧)

02:07 Background of Michelle Fee Maier
06:19 Michelle's favourite After Work drink
07:41 Michelle's funniest work related f*ck-up
09:50 How Michelle built a Digital Sales Department from 0-20 MEUR in 2 years!
38:18 Who Michelle would like to listen to in Fail n' Grow
39:00 How to reach Michelle
40:17 Michelle's favourite After Work song

We are very proud to say that our first guest in Season 3 of Fail n' Grow goes Operational Excellence: 

Michelle Fee Maier CEO at Wintrgarden with a proven success record starting and building Tele2 Digital Sales Department from 0-20 MEUR - in two years!

Michelle shares how they did it:

✔️ Visit companies like Vodafone, Facebook and see how they had build their Digital Sales Hub 


✔️ Implementing crucial cross functional tools such as Marketing Automation, social selling at LinkedIn and data intelligence with Vainu / Goava

✔️The importance of clear responsibilities and ownership 


✔️ Right people onboard with a combination of experienced Tele2 people and digital youngsters building their own sub culture

💙 Thank you Michelle and thank you Vladimir Blagojević CEO Fullfunnel.io for contributing with a question regarding a common challenge many business leaders ask themselves.