Luis Torres, Co-Founder of Freud Cigar Co.

On this episode of Facing the Giants, Scott Kerr speaks with Luis Torres, co-Founder of Freud Cigar Co. about the recent launch of the luxury cigar brand inspired by one of the most famous cigar smokers - Dr. Sigmund Freud. Luis talks about how they secured the Freud name and introducing a "SuperEgo" line to keep with the theme, why it's positioned as a luxury brand, and generating awareness in a crowded premium cigar market. Plus: Why Freud Cigar Co. hired the "Bob Dylan" of the tobacco industry

Featuring:
Luis Torres, Co-Founder of Freud Cigar Co. (freudcigars.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

Stay Connected:
Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc
Email: [email protected]

Don't forget to subscribe, rate, and review!