David Barton, Founder of Gym U

Scott Kerr sits down with legendary New York City gym pioneer David Barton to talk about the launch is his new luxury gym, GYM U. Barton, who pioneered the gym-as-nightclub aesthetic, discusses how the industry has changed since he first opened his popular namesake gym in the early 1990s, why state-of-the-art technology is key to the member experience, the new paradigm in the post-pandemic gym business, strategies for membership retention, and the new on-premise culinary mushroom café. Plus: Why films by Stanley Kubrick, Fritz Lang, and Orson Welles were design inspirations for GYM U

Featuring: David Barton, Founder of Gym U (gymunyc.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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