Charlie Clifford, Co-Founder and Director of ROAM

On this episode of Facing the Giants podcast, Scott Kerr with down with entrepreneur Charlie Clifford, co-founder and director at ROAM, a direct-to-consumer premium luggage brand that allows people to completely customize the look of their suitcase. Clifford, who founded world-renowned Tumi in the 1970s, talks about finding a gap in the upper end of the luggage market that sparked the idea for ROAM. He also discusses how the customization platform works, building a profitable business model through a "patience strategy" and long-term commitment to the brand, the changing relationship between travelers and their luggage, and purposely not playing in the smart luggage arena. Plus: How he has navigated both Tumi and ROAM through a number of existential crises that would normally cripple a travel-related company

Featuring: Charlie Clifford, Co-Founder and Director at ROAM (roamluggage.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc
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