Face The Book TV #16: Amazon & Facebook Advertising

In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising.
In this episode, Ian Lamont, award-winning author of the In30Minutes Guides and CEO of LeanMedia, answers your questions about factors like cost-per-click, organic vs. paid search, considerations for mobile ads, strategies for bidding on placement, and most important - how and why Amazon advertising works for book publishers!

EPISODE LINKS:
https://piercepress.com/podcasts
https://encirclepublications.com
https://in30minutes.com
https://LeanMedia.org
http://IPNE.org