F*ck, Success Isn’t What I Thought! with Justine Armour

🎙️Episode 1: Fuck, Success Isn’t What I Thought! with Justine Armour

We spend years chasing success, but what happens when we stop and ask—was this ever the goal?

In this episode, I sit down with my great friend Justine Armour, one of the most respected creatives in the advertising world, to talk about success, stress, and what actually matters. Justine has led global creative teams, made Super Bowl ads, and built a career most people dream of. But along the way, she’s also faced burnout, health challenges, and the realization that success doesn’t always feel the way you think it will.

What You’ll Hear in This Episode:

🔥 How we met as baby ad people at Clemenger Brisbane and have been through it all—career leaps, life shifts, and too many meatball sandwiches at Ant Café.

🔥 What it’s really like to be at the top of your field—and why high achievement doesn’t always equal happiness.

🔥 The stress of constant pressure, making big life changes, and how Justine’s rethinking what success looks like now.

🔥 Navigating societal expectations—especially when you don’t follow the traditional life script.

🔥 The reality of midlife reflection—health, priorities, and why good goes in, great comes out applies to more than just Pringles.

🔥 Justine’s challenge for me—what she’s daring me to try before I turn 50.

The ‘Try This Before I’m 50’ Challenge

Each guest on this podcast will leave me with a challenge—something to shake things up before I hit 50. Justine’s throwing down the gauntlet, and I have no idea what she’s about to suggest… but I’m committing to doing it.

Where to Find Justine Armour:

🔗 LinkedIn: Justine Armour

🔗 Forsman & Bodenfors: forsman.com

What’s Coming Up?

Every guest on this podcast has taken risks, redefined what matters, and found their own way through midlife. Each episode will leave me (and you) with something to think about—or maybe even something to change.

So if you’ve ever questioned the career you built, the expectations you’ve carried, or what’s next for you, hit play. Because fuck, we’re nearly 50—and isn’t that amazing?

🔗 Listen now, subscribe, and share with a friend who needs this!

Let me know what you'd love to hear about next.

🔥 Let’s keep the conversation going! 🔥

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💬 Join the community – Follow me on Instagram @fckimnearlyfifty and share your thoughts on this episode. Or connect with me on LinkedIn.

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📢 Spread the word – If you loved this episode, share it with a friend (or 10). Because midlife is better when we figure it out together.

Because f*ck, we’re nearly 50, and isn’t that amazing? 🚀