Reaping Riches Out of Niches with The Master of Niche Businesses Leo Goldberger

Only a select few truly understand this: Riches are in the Niches!

It’s one of the most prevalent cliches in the franchising industry, and yet the vast majority of entrepreneurs can’t grasp that this concept isn’t about one business providing 100 different services.

The mistake often occurs when one tries to provide different service[S] to cater to “everyone”.

What Leo Goldberger wants to share with us is that this concept is about: focusing on and providing [A] Service that EVERYONE needs.

It’s about providing that $90 patch job that people truly need instead of the $900 overkill “All-In” package that every other business is offering.

Leo has decades of experience in franchising, and is well known for starting Inspection Boys and The Patch Boys prior to starting Home Based Franchise Group. He has helped hundreds of franchise owners prosper and grow entry-level businesses into successful enterprises.

Leo believes it’s far easier to master a simple business, and the consumer has far more trust in a business that specializes in one thing.

“With Home Based Franchise Group, these are businesses that don’t cost very much to get started, and it doesn’t cost much to continue to operate and grow. There’s very little overhead, which is the most common reason why people go out of business. With our franchises, you can own a simple business and scale it up to be incredibly successful”, says Leo.

Dryer vents are the leading cause of home fires. Keeping dryer vents clean is critically important! Understanding this, Leo mobilized the Dryer Vent Squad.

Counting the windows in every building you see (and don’t see) is like counting revenue when you have a business like Frost Shades providing specialty window tinting.

Renovating a room is overkill when cleaning up the closet will do. Leo saw an opportunity in creating custom closets that don’t break banks unlike full-on renovations.

Not everyone with love for grass has the time to maintain them. Setting up The Turf Boys to provide artificial turf for these homeowners is one of Leo’s greatest ideas.

Have a better grasp of the concept now?

It's in mastering the simple things (that everyone needs) that you can start to grow successful and potentially timeless businesses.

Tune in to our Podcast to learn more about everything you WANT and NEED on franchising, investment, financing processes and options.

This is Eye On Franchising, where we share our vision for your franchise future. 

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