Niche Down in the Food Industry: Create a NEW Brand from Reinventions with Roll-Em-Up Taquitos’ Chris Wyland

2 Types of Businesses:

You’ve got “Hammers” and “Nails”.

Most large brands are hammers…

They’ll hit you with large billboards and massive promotions, everywhere, to break down your walls and get you to buy their products.

They’ve got huge market shares because they’ve got the size – under that weight, most smaller brands get bent out of shape.

What most entrepreneurs fail to see is that even nails can make a dent in the industry.

Sharp and focused, nails are what you use for penetration – to make things stick!

Chris Wyland saw that opportunity in many of the brands he has handled!

Chris is an accomplished franchise development and business professional with a track record of successfully connecting experienced multi-unit operators with franchise concepts.

Chris began his career in the sports franchise, having worked with California Angels Baseball and Los Angeles Kings Hockey brands. Later on, he served as CEO, VP of Franchise, as well as independent franchise consultant for brands in the food industry, one of which is Roll-Em-Up Taquitos, founded by a good friend of his.

What’s really the idea behind the success of these brands?

Chris believes that startups can make a difference even in massively populated industries, much like the food industry.

Being small doesn’t have to be a weakness. When you can niche down, reinvent a product, and stay focused on constantly improving that one awesome product everyone inevitably learns to love, that’s how your brand sticks to the hearts and minds of consumers.

And once you get that level of attention, you scale that impact and make a massive ripple effect by seizing franchising opportunities!

What’s Roll-Em-Up Taquitos awesome genesis story? How did Chris this startup in the multi-unit franchise success that it is today? How do technology and innovations affect the growth of brands?

Tune in to our Podcast to learn more about everything you WANT and NEED on franchising, investment, financing processes and options.

This is Eye On Franchising, where we share our vision for your franchise future.

Lance Graulich

Franchise Consulting Services from ION Franchising

Eye On Franchising