Financial Freedom Opportunities in the “Starbucks” of the Oil-Change Business with Strickland Brothers’ Justin Strickland and Lisa Palmer

Are you one of the people who believes financial freedom is born out of luck?

Like some crazy lottery, some people are just born in places where high-value commodities are in abundance and just sells on their own. We’re talking about those who just stumbled upon diamond caves, gold mines, and oil.

To most people, having to work minimum wage means they lost the lottery. But to some people, it’s exactly that kind of experience that makes them “lucky”. It’s down on the ground where people find so many opportunities!

That’s how Strickland Brother’s 10 Minute Oil Change, a one-stop-shop franchise for oil change and other professional automotive maintenance and services, was born! Hear the story straight from Justin Strickland and Lisa Palmer!

Justin Strickland started in the industry in 2012 as a minimum wage hood technician working for Express Oil Change and Tire Engineers. After a year, he began working for Jiffy Lube as District Sales & Operations Manager. Through the floor level experience with customers, he felt like there was a better way of doing things. And so, he formed a business plan and proposed his idea to several venture capital firms and lenders in which he was denied funding numerous times. Justin's grandfather collateralized the family home to fund his grandson's vision with a $35,000 HELOC loan. From this, the company has grown to nearly 100 open units and 200+ more committed units to open.

Lisa Palmer is the Director of Franchise Development for Strickland Brother’s. She has extensive background in sales and marketing, beginning her career with Express Scripts as a proposal writer, before moving to a sales coordinator position. In 2008, she opened her own business, PerforMax Fitness Professionals. She’s also a CycleBar franchisee, owning 2 studios in Charlotte, NC.

Luck is where you’re willing to look. Justin might not have struck fossil fuel but his idea about the oil change business is GOLD!

Ready to make your own “luck” through Franchising?

Tune in to our Podcast to learn more about everything you WANT and NEED on franchising, investment, financing processes and options.

This is Eye On Franchising, where we share our vision for your franchise future. 

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