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Discovering the Success of Teriyaki Madness: Lessons in Franchising and Profitability with CEO Michael Haith

Author
Michael Haith
Published
Fri 19 May 2023
Episode Link
https://eye-on-franchising.simplecast.com/episodes/michael-PwzlvY88

Introducing the latest episode of Eye On Franchising! In this week's podcast, we feature Michael Haith, the CEO and owner of Teriyaki Madness, a successful franchise in the food business. Join us as Michael shares his inspiring journey from a journalism degree to successful entrepreneurship in the restaurant industry. With his extensive experience in turning Maui Wowi and Doc Popcorn into global brands with hundreds of units, Haith shares his insights on finding the right franchise opportunity for individuals looking to enter the industry. He also discusses the importance of building a strong foundation and hiring experienced people in building franchise systems. This podcast highlights the success of Teriyaki Madness, which grew quickly even amid the COVID-19 pandemic, with a focus on transparency, honesty, and extensive training and support for franchisees. Tune in now to discover the secrets of success in the franchise industry, including the importance of realistic training, marketing strategies, and culture and community fit. Don't miss out on this exciting episode!

- Michael Haith's background
- Perception of entrepreneurs
- Finding the right franchise
- Success stories with Maui Wowi and Doc Popcorn
- Building a strong foundation
- Importance of profitability for franchisees
- Qualities of potential franchise owners
- Realistic training for franchisees
- Culture and community fit
- Options for franchise expansion
- Importance of marketing
- Aligning interests and skills
- Researching franchise culture and community

KEY POINTS

[0:0:16] Unlock your potential with Ion Franchising and discover the perfect business opportunity to suit your unique investment level, mindset, skill set, and life experiences - with over 650 franchises to choose from!

[0:5:13] Within a few short years, the founders of Doc Popcorn achieved remarkable success, growing from an initial concept to a business with 100 units thanks to the speaker's proven expertise in the industry.

[0:9:56] Our commitment to profitability has empowered our multi-unit franchisees to achieve remarkable success, thanks to our emphasis on culture, collaboration, and cutting-edge technology.

[0:11:44] Experience the deliciousness of Teriyaki Madness, with 130 locations offering delectable, healthy teriyaki bowls crafted from only the freshest ingredients.

[0:13:46] With our unique program, we empower aspiring entrepreneurs to realize their dreams of owning their own business - without any prior experience or knowledge - through comprehensive resources and training.

[0:14:46] By embracing transparency and leveraging cutting-edge technology, Teriyaki Madness has developed an unprecedented culture of collaboration that has propelled them to incredible success.

[0:18:51] The importance of a cultural match in franchise systems cannot be overstated - it can make the difference between building strong relationships with your community or facing conflict and alienation.

[0:18:51] Franchisees are an invaluable source of knowledge and experience, providing invaluable support and best practices - empowering franchise systems to dramatically increase success rates through franchisee-driven communication and follow-up training.

[0:24:54] Cultural fit is essential for sustainable franchise success, and financing options can help overcome financial obstacles and unlock growth potential.

[0:26:35] By leveraging their franchise's unique marketing tactics and powerful voice, savvy franchisees can differentiate themselves in a crowded market and cultivate a fiercely loyal customer base.

[0:29:9] Uncover the truth: Conduct in-depth research to ensure your franchise's cultural beliefs and values align with your own, and confirm with franchisees for a perfect cultural fit.

[0:32:26] Michael Haith is an accomplished and ambitious serial entrepreneur - at just 15, he launched his first business and is now the successful owner and CEO of Teriyaki Madness, a rapidly-growing global franchise brand that originated as a humble retail smoothie company.

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Lance Graulich

Franchise Consulting Services from ION Franchising

Eye On Franchising

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