111. Dancing Away from Corporate America with Tippi Toes with Founder Sarah Nuse and Dana DeMarino

Welcome to Eye On Franchising, where we bring you captivating conversations with industry leaders. In this episode, we meet Sarah Nuse the founder of Tippy Toes, the accidental dance studio owner from Norman, Oklahoma. Discover how her parents' idea transformed her life, and how she now offers dance classes for kids aged 18 months to twelve years old.

We are also joined by Franchising Fast Lane's Dana DeMarino and she shares her entrepreneurial journey and love for the franchising world. Tippy Toes' low initial investment of only $49,500 makes it an attractive business for those passionate about making an impact on kids' lives.

Join us as we explore the heartwarming stories of husband-wife duos finding financial and personal fulfillment in Tippy Toes. Family-friendly and supportive of various business structures, Tippy Toes values culture and passion in its franchise owners.

Uncover the thorough discovery process that Tippy Toes takes potential franchise owners through, ensuring a perfect fit. With great training and systems, Tippy Toes enables its franchise owners to leave a lasting impact on the next generation.

Targeting college students and partnering with YMCA and corporate daycares, Tippy Toes provides access to a wide market. Offering different age group classes, Tippy Toes aims to bring an amazing experience to children, leaving them with smiles.

Tune in to Eye On Franchising and discover how Tippy Toes is not just a great business, but also a force for good, building homes with a humanitarian organization for every twelve franchises sold. Join us in leaving a lasting legacy and making a difference.

- Introduction to Ion Franchising 

- Sarah Tippy Toes: From Dancer to Business Owner 

- Impact and Giving Back: Tippy Toes' Humanitarian Efforts 

- Franchise owners' experiences and family involvement

- The Tippy Toes Dance Studio Model 

- Tippy Toes' selection process and company culture

- The Benefits of Franchising with Tippy Toes

KEY POINTS

[0:15:15] Culture is a huge piece of our company, impacting the lives of children. That's a big job.

[0:15:15] We're looking for people that are easy to be around, work hard, and are passionate.

[0:16:15] Culture is a huge piece in what we're looking for.

[0:17:7] The process starts with a coffee date, then dives into unit economics and FDD.

[0:18:11] We make sure we break down information into easy-to-digest steps.

[0:19:17] Training includes 2 weeks of pre-onboarding, 3 days on-site training, and 12-week onboarding.

[0:20:1] The goal is to equip franchise owners and provide ongoing support for success.

[0:21:57] Targeting college students passionate about dance but not pursuing it professionally.

[0:23:35] Franchise owners work 25 hours a week and make over $100,000 net.

[0:25:59] The main marketing strategy is doing demonstration classes in preschools.

[0:26:40] Tippy Toes uses partnerships with YMCA and corporate daycares for easy access to schools.

[0:28:0] The dance classes by Tippy Toes promote imagination and fun for kids.

[0:28:34] Different classes are offered for different age groups.

[0:29:40] Tippy Toes franchise owners work an average of 25 hours per week.

[0:29:40] Tippy Toes provides a flexible lifestyle opportunity with high earnings potential.

[0:32:39] Tippy Toes donates to build homes for those less fortunate with every twelve franchises sold.

[0:32:39] Tippy Toes aims to make a lasting impact and change the lives of the next generation.

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Lance Graulich

Franchise Consulting Services from ION Franchising

Eye On Franchising