About Susan Fennema :
Susan Fennema has always had a knack for organizing and creating order out of chaos. Even as a child, she would meticulously arrange her mom's buttons by size, color, and row. Throughout her career, Susan has worked as a right-hand person for small business owners, making things happen and ensuring smooth operations. However, she decided to take a leap and serve all business owners rather than just one at a time. One of the highlights of her career was a 10-year stint as an operations director at an advertising agency in Chicago, a role that taught her the resilience and adaptability necessary in the industry. Susan's ability to handle advertising has prepared her for any challenge that comes her way, and she continues to thrive in her path of helping businesses succeed.
https://www.linkedin.com/in/susanfennema/
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to Expert In You and Guest Susan Fennema
(4:26) Discussion on the challenges faced by growing small businesses
(6:00) Impact of chaos on businesses and employee retention
(10:07) Structuring your business: Three-step process and the importance of documented processes
(14:05) Understanding the role of process and project management in business
(15:22) Importance of repeatable processes for invoicing and offboarding
(16:37) Strategies to manage interruptions and improve productivity
(20:16) Leveraging virtual assistants to manage distractions
(24:39) Embracing technology for small businesses and services offered by Susan Fennema
(27:12) Advantages of fractional work, outsourcing, and diversity in business
(30:06) Closing remarks and invitation to free training