Maximizing Success Through Intellectual Property and Business Strategy with Mitch Axelrod

In this episode of Expert In You, Ann Carden sits down with Mitch Axelrod to explore his business journey and collaboration with Brian Tracy 🎤. Mitch shares key insights on actualizing potential, maximizing opportunities, and leveraging intellectual property to drive success 💡. They discuss evolving sales strategies, the growing importance of intellectual property, and overcoming adversity, with Mitch offering powerful strategies for navigating health and business challenges. The conversation also covers self-employed business models, strategic pricing, and the buying vs. selling cycle 🔄. The episode wraps up with actionable tips on becoming a trusted expert, ways to connect with Mitch, and an invitation to Ann’s upcoming workshop for high-level entrepreneurs 🚀. Tune in for expert insights on business growth, resilience, and strategic success! 🎧

Mitch Axelrod: Entrepreneur, Speaker & Best-Selling Author 🎤📚

With 45 years of experience as an entrepreneur, speaker, trainer, and advisor, Mitch Axelrod has transformed business, sales, leadership, and entrepreneurship. A #1 Wall Street Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500+ seminars, workshops, and keynotes, impacting over a million people.

💼 Clients Include: IBM, AT&T, MetLife, Citibank, Prudential, and countless small businesses, professionals, and entrepreneurs—helping them generate $3 billion in revenue.

🎤 Shared the Stage With: Jack Canfield, Les Brown, Denis Waitley, Brian Tracy, Barbara Corcoran, Mark Victor Hansen, Jay Abraham, Michael Gerber, and Dan Kennedy.

📺 Featured On: WABC, Best-Seller TV, Sales Talk Radio

🏛️ Taught At: NYU, USC, Notre Dame & Faculty at Harvard’s Executive Leadership Conference

🚀 A Story of Resilience: In 2020, Mitch suffered a stroke and brain aneurysm that left him paralyzed on his right side. His remarkable journey of recovery and resilience continues to inspire and transform lives.

🔗 Connect with Mitch:
🔹 LinkedIn: https://www.linkedin.com/in/mitchaxelrod
🔹 Facebook: https://www.facebook.com/mitchaxelrod
🔹 Twitter: https://twitter.com/mitchaxelrod
🔹 Instagram: https://www.instagram.com/mitchellaxelrod

(0:00) Introduction and Guest: Mitch Axelrod
(1:32) Mitch Axelrod's business journey and connection with Brian Tracy
(3:38) Business fundamentals: actualize, maximize, intellectual property
(4:21) The new game of selling
(6:48) Intellectual property and its value
(8:58) Overcoming health challenges
(12:47) Coping strategies for adversity
(14:52) Identifying self-employed business types
(18:22) Knowing your business type for success
(21:48) Pricing strategies and compensation levels
(29:23) The power of strategy sessions
(30:22) Buying vs. selling cycles and customer reactivation
(33:21) Establishing yourself as a trusted expert
(34:16) Connecting with Mitch Axelrod
(35:17) Closing remarks and Ann's workshop promotion