How to Create, Position, Sell and Make More Money in a Speaking Business with Lois Creamer

Every business model comes with its own challenges, but some are more easily scalable and less competitive than others. If you can find a business venture that you are truly passionate about and that meets those criteria, your path to success will be quick and effortless.
In this episode, Lois Creamer shares how to jump-start your speaking practice, avoid pitfalls, and fast-forward the growth of your business. You will also learn how to take your business to the next level and how to get paid more by promoting other services.

Snapshot of the Key Points from the Episode:

02:47 Lois’s background and how she got into what she does in her space.
06:25 Benefits of integrating other components in a speaking business.
08:50 How the speaking space shifted before and after the covid-19 pandemic.
10:58 Why the value of your message should not change, despite the medium you use.
15:22 Ways Zoom has been a game changer in the speaking business. And the best ways to control the Zoom rooms from distractions from the background.
20:00 Practical ways Lois coaches speakers.
25:39 Finding the best target markets for speaking engagements.
36:09 Why motivational speaking does not work anymore.
39:06 Benefits of authoring a book with experiences that transform people as speakers.

About Lois Creamer -

Lois Creamer has 20+ years of working with speakers, consultants, and experts who want to book more business, make more money, and monetize their message. Author of "Book More Business: MAKE MONEY SPEAKING" used in several National Speakers Association chapters as a curriculum Speaking Academies. Also author of "The Speaker Author: Sell More Books and Book More Speeches." "Make Money Speaking" on Clubhouse.

How to connect with Lois Creamer:

Website: https://www.bookmorebusiness.com/
LinkedIn: https://www.linkedin.com/in/loiscreamer/
Twitter: https://twitter.com/loiscreamer/
Facebook: https://web.facebook.com/loiscreamer/
YouTube: https://www.youtube.com/user/bookmorebusiness

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

(0:00) Introduction and guest Lois Creamer
(5:18) Diversifying revenue streams in the speaking business
(10:28) Pricing and value of intellectual property in virtual speaking
(17:07) Resurgence of in-person meetings and coaching speakers
(24:33) Marketing and targeting a specific market for speakers
(29:13) Monetizing speaking engagements and providing client value
(35:14) Offering high content programs and demand from corporations
(39:11) Role of an expert book in establishing credibility
(43:15) Connecting with Lois Creamer and discussing her business
(44:41) Invitation to free training and anticipation for the next episode