How to Close Sales and Marketing Gaps In Your Business

In this episode your host, Ann Carden, a strategic business coach consultant, shares strategies to close marketing and sales gaps in your business that are keeping you from building revenue, getting more profitability, and getting all the clients and customers you want.

Snapshot of the Key Points from the Episode:

01:22 The three Ps that are gaps in marketing and sales for most coaches, consultants, and professionals’ service
01:43 The first P is positioning: How to strengthen your brand positioning to attract and influence more buyers.
03:58 The second P is the pipeline: How to fix your marketing system to create a pipeline that stays full.
06:50 The third P is the process for sales: three sales phases to have your sales process dialed in.
13:06 Do you need proposals in sales? Find out! How to do proposals, when to do them, and why you should not use them to close sales.

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction to the podcast and episode overview
(1:04) Identifying and addressing marketing and sales gaps
(2:16) The significance of positioning in business
(3:52) Maintaining a full pipeline for consistent business growth
(6:07) Lead generation strategies: Speaking and Podcasting
(7:48) The importance and process of qualifying prospects
(10:22) Making sales conversations enjoyable and effective
(12:26) Managing prospects and the 'during phase' in sales
(14:52) Understanding the 'after phase' or 'retention phase' in sales
(16:17) Closing business gaps for increased profitability
(18:15) Training promotion for attracting ultra-premium, dream clients