54 - The Role of Social Proof and Defaults in Influencing Consumer Choices with Tim Ash

Your host, Alex Shevelenko, talks with the International Keynote Speaker, Bestselling Author, and Executive Advisor, Tim Ash. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation. Tim emphasizes leveraging pain points in marketing, the power of storytelling, and the necessity of understanding the audience. He advocates for tailored marketing strategies that address specific needs and foster long-term customer relationships.

To learn more about Tim's work, click HERE and HERE.

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