I'll Tell You What Consumers Really, Really Want - With Guy White

Guy White is the founder of Catalyx, a successful and very innovative agency based in Geneva helping brands connect with their ideal consumers. Originally from the UK, Guy quit the safety of corporate life to start his 1st business before he turned 30. In this episode Guy we discuss his view of risk, entrepreneurship and leading a start-up organisation.

Full Episode notes https://www.alexcongdon.com/23

00:57 -  Who does Catalyx help and how?05:36 -  A different approach from other market research agencies13:27 -  Challenges and difficulties of setting up the business19:22 -  Practical support and inspiration from others23:50 -  Business and clients achievements22:06 -  What are the future goals for the business?23:50 - Who would you like to mentor ?