What is ExitDNA?

Before we dive into building and optimizing your business, it’s important to know what ExitDNA really is and why it matters so much.

ExitDNA isn’t about rushing to sell your business.

It’s about creating options. The ability to scale, stay, sell, or shift with confidence because you’ve built a company that’s strong, valuable, and aligned with the life you want.

It’s about operating differently with clarity, intention, and control, whether you sell or not.