The Great Outcome

This might be the most important shift you make during your time in ExitDNA.

If you don’t have a clear, compelling vision for where you’re going — a Great Outcome — you’ll either stall… or end up somewhere you never really wanted to be.

In this session, we’re going to get brutally honest about what you’re building, why it matters, and what it looks like when you win.

As you listen, ask yourself:

• If everything works exactly the way I want it to… what does my life and business actually look like?

• Am I operating today like someone who’s committed to making that future real?

When you’re done, take a few minutes while the ideas are still fresh and start sketching out your personal Great Outcome.

Don’t over-polish it. Don’t censor yourself. This isn’t for a pitch deck, this it’s for you.

Imagine it’s already happened.

Write it as if it’s real.

Examples:

• Specific milestones you’ve hit (revenue, exits, ownership structure, team dynamics, personal life).

• The impact you’ve made.

• How your life feels after you’ve achieved it.