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Aligning Global Marketing Strategy Around the Customer: Insights from MetLife

Author
Toptal
Published
Wed 20 Aug 2025
Episode Link
https://shows.acast.com/executive-guidance/episodes/aligning-global-marketing-strategy-around-the-customer-insig

In this episode of the Executive Guidance podcast, MetLife’s SVP and CMO of Regional and Institutional Marketing, Global Customer Insights, Koley Corte joins Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi to explore how she leads one of the most complex marketing portfolios in global financial services. Koley shares how customer insight drives her strategy, how she balances depth and scale across markets, and why real leadership means knowing both your people and your numbers.

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