PR vs. Marketing: Key Differences and Business Impact for Blue Collar Trades

Blue Is The New White: Episode #169

What is the difference between PR and Marketing? Why is it even important? And how can I use PR to help grow my business?

These are some of the questions I’ve asked myself over the years and now I get answers. For me and for you. Today we speak with Heather Ripley of Ripley PR – A PR firm focused specifically on the blue collar skilled trade industries.

Heather founded the company in 2013 and comes from the blue collar world herself. In this episode we dive deep into the world of Public Relations and talk about things like:

•           What does PR look like in the blue collar world?
•           Where is the biggest impact in the business?
•           How to reach out to local media for instant exposure
•           And what is the actual ROI?

Tune in to hear this and more!

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Also, if you’re looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy

Thank you again and enjoy this episode of Blue is the New White with Heather Ripley