Blue is the New White #82 - Max Ceron, Executive Director CWB Association

My guest today has one of the most interesting stories I’ve ever heard. Max Ceron is the Executive Director of the CWB Association in Regina, Saskatchewan, Canada. But it was a long and winding road to this point.

Max and his family immigrated to Canada because of a political coupe in Chile, where they are from. He found his first love at 14 which was cars. Through high school that love switched to music, then to robotics. So he found himself in school for computer science. Once he realized that wasn’t going to take him where he wanted to go he switched is major to Philosophy sheerly for the challenge.

When he was surprised by the news that he was going to be a father he knew he had to switch gears and do something that would support his family. This started Max’s 28 year welding career. He spent 9 years with a fast growing company, then eventually started his own company, which pivoted back to building cars, this time for movie sets. When that came to a close he went back to school to get his red seals in welding & fabrication and blue seal in business. He then got into management, developed a love for mentorship, became an instructor at Saskatchewan Polytechnic, and eventually the executive director at CWB.

Listen in to hear how Max climbed the rope of life, as he would say, let his intuition guide him to one opportunity after the next in the world of the Skilled Trades. Don’t miss this one!

As always, this show is not monetized & we don’t run ads. We rely strictly on the word of mouth from our listeners to grow the show. So if you enjoy this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! So thank you again and enjoy this episode of Blue is the New White with Max Ceron.